Heat vegetable oil in a heavy-bottomed pot over medium heat. Whisk in the flour and cook, stirring constantly, to make a roux that turns a deep caramel color, about 10-15 minutes. It should smell nutty and look smooth and glossy.
Add the diced onion, bell pepper, and celery to the roux. Cook, stirring frequently, until the vegetables are soft and aromatic, about 8 minutes. The vegetables will look translucent and start to stick a little to the pot.
Stir in the minced garlic and cook for another minute until fragrant, filling your kitchen with a warm garlic aroma.
Pour in the crushed tomatoes and sprinkle with paprika and cayenne pepper. Mix well, allowing the sauce to simmer gently and thicken slightly, about 10 minutes. The sauce should look vibrant and slightly glossy.
Gradually add chicken broth, stirring constantly to incorporate the liquid into the roux-based sauce. Bring it to a gentle simmer and cook for another 10 minutes, allowing flavors to meld and the sauce to thicken further.
Stir in the crawfish tails and season with salt and pepper. Cook for about 5 minutes until the crawfish are heated through and tender. The sauce will turn velvety and cling to the crawfish pieces beautifully.
Check the seasoning and adjust with more salt, pepper, or cayenne if desired for extra spice. Turn off the heat, and let the dish rest for a few minutes to deepen the flavors.
Spoon the hot Crawfish Etouffee over freshly cooked white rice. Serve immediately, enjoying the rich sauce, tender crawfish, and the vibrant aroma filling your kitchen.