Preheat your oven to 175°C (350°F). Lightly grease your 9-inch square baking dish with butter or non-stick spray to ensure easy removal.
In a large mixing bowl, beat the softened cream cheese with 1 cup of sugar until smooth and fluffy, about 2-3 minutes. You’ll notice it turns creamy and slightly glossy.
Add the eggs one at a time, beating well after each addition. Stir in the vanilla extract and lemon juice, if using. The batter should become silky and well combined.
Pour the batter into the prepared baking dish, spreading it out evenly with a spatula. It should have a smooth, creamy surface.
Hull and thinly slice the strawberries, then gently layer them over the batter, pressing slightly into the surface to embed them.
In a small bowl, combine the flour, 1/2 cup sugar, melted butter, and cinnamon if using. Mix with a spatula until crumbly and pebbly in texture.
Sprinkle the crumble mixture evenly over the strawberries, covering the entire surface. Add chocolate chips on top if desired for extra richness.
Bake in the preheated oven for 40-45 minutes, or until the top is golden brown and slightly crackly. The edges should gently pull away from the dish, and a toothpick inserted in the center should come out clean.
Once baked, let the cake rest in the dish for at least 15 minutes. This allows the juices to settle, making it easier to cut and serve.
Serve slices warm or at room temperature, optionally dusted with powdered sugar or topped with whipped cream for extra indulgence. Watch as the strawberries wiggle inside with each cut, creating that earthquake-like surprise.